Bud Light is getting even more bad news as formerly loyal customers flee following the company’s partnership with transgender influencer Dylan Mulvaney, who is well known for mocking women.
According to the New York Post, the latest weekly figures show a 21 percent drop in Bud Light sales.
“During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21%, accelerating from a 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting,” the outlet reported.
“Meanwhile, beer volumes — the number of cases sold, whether in packs of 12, 18 or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.”
Those figures indicate that customers who usually buy the product in bulk are nixing their consumption of the Anheuser-Busch-owned beer.
“Larger packages of Bud Light are not being purchased — the 30-pack suitcases, the 20-packs, the 18-packs, the 12-packs — they’re all being impacted,” beverage expert Bump Williams said during an interview with The Post. “It’s going to be very, very hard to reverse the decline.”
Bud Light’s “painful” year-to-date decline of eight percent in sales could knock the formerly top-selling beer from its perch as the most popular beer sold in the U.S. Other breweries are thriving as Bud Light purges customers.
In the aftermath of the initial backlash, two senior marketing executives responsible for the campaign took leaves of absence. Following the Dylan Mulvaney controversy, the company has lost billions in market value in the past weeks.
Anheuser-Busch gets desperate to win back customers after Mulvaney fiasco
Their new slogan “THIS BUTT’S FOR YOU” LMFAO
IMHO, this gave normally”Bud Light” consumers an opportunity to switch to another brand that they found to be better brewed with higher quality ingredients and overall better taste. Since buying Anheiser-Busch, the new company has dropped their quality of ingredients to cut cost and increase profits. Once clearing their pallets of the lower quality Bud products, consumers realized there were much better products out there. Yuengling is one in particular, an American company with higher quality ingredients and competitively priced. MY NEW CHOICE!