Amid Anheuser-Busch Inbev SA’s Bud Light partnership with leftist transgender advocate Dylan Mulvaney, the company’s stock value has taken a turn for the worst, with its market capitalization before news of the partnership being at $132.38 billion. Now, the stock’s market cap is valued at $127.13 billion, a nearly four percent loss.
Those losses following the Mulvaney branding sponsorship amount to more than $5 billion.
Conservatives are calling for a boycott of the product amid the “woke” pairing, with many formerly loyal Bud Light drinkers quitting the brand.
On Tuesday, while appearing on Rosie O’Donnell’s podcast, “Onward With Rosie O’Donnell,” Mulvaney claimed, “These people, they don’t understand me and anything that I do or say then somehow gets taken out of context and is used against me and it’s so sad because everything I try to put out is positive. It’s trying to connect with others that maybe don’t understand me. It’s to make people laugh or to make a kid feel seen.”
Alissa Heinerscheid, Anheuser-Busch’s vice president of marketing, recently addressed the conflict on the Make Yourself At Home podcast, saying, “This brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future… it’s like we need to evolve and elevate this incredibly iconic brand. What does evolve and elevate mean? It means inclusivity… it means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men.”