After weeks of horrible publicity and reports of Bud Light’s decline following its partnership with transgender influencer Dylan Mulvaney, the company is taking drastic measures to claw back its once-loyal customers.
As reported by Business Insider, “Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company’s wholesale distributors.”
In addition, Anheuser-Busch “has also promised new ads are on the way that the beermaker will increase marketing spending on Bud Light to alleviate any impacts to sales.”
Sales sank 21 percent for the top-selling Bud Light brand, and it is likely to only get worse for the beer brand unless the aggressive new strategies, such as giving away free beer, work to get back former customers.
Amid the backlash, Mulvaney said in a TikTok video, “I think it comes back to the fact that these people, they don’t understand me, and anything that I do or say somehow gets taken out of context and is used against me.”
“Meanwhile, beer volumes — the number of cases sold, whether in packs of 12, 18 or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data,” The New York Post reported.
In the aftermath of the initial backlash, two senior marketing executives responsible for the campaign took leaves of absence. Following the Dylan Mulvaney controversy, the company has lost billions in market value in the past weeks.
Bud Light sinks to new lows amid Dylan Mulvaney controversy
We need to do more of the same to any business that actively promotes this public indoctrination. Just decide to gove your money to someone else! Dollars talk!