The 2024 reelection campaign for Joe Biden has made its debut on TikTok, despite his previous expressions of concern regarding the app’s national security implications and the prohibition of its use on government devices.
While Biden and his administration officials are not expected to personally engage with the platform, the campaign’s presence aims to connect with a diverse American electorate, particularly younger demographics that are moving away from conventional media channels. The campaign’s first TikTok post humorously involved Biden and made a nod to a recent political rumor involving Taylor Swift.
Concerns have been raised by both the FBI and the Federal Communications Commission about the potential for TikTok’s parent company, ByteDance, to share sensitive user information with the Chinese government. In response, Joe Biden issued a directive in 2022 forbidding federal employees from using TikTok on government-owned devices, except in specific cases related to law enforcement and national security.
Despite these concerns, Biden’s campaign team has emphasized their commitment to robust security measures and protocols to safeguard the campaign and potentially the electorate’s data, though specifics of these precautions were not disclosed.
China’s 2017 legislation mandating corporations to surrender any data deemed critical to national security has further fueled apprehensions about data privacy on TikTok. While there’s no concrete evidence of TikTok complying with such requests, the app’s extensive data collection practices have led to widespread unease.
The BidenHQ TikTok account is set to be regularly updated with new content as part of the campaign’s broader digital strategy. This strategy also includes activity on other social platforms such as Meta’s Threads, Instagram, Facebook, X (formerly known as Twitter), and Truth Social, which is endorsed by Donald Trump, a leading figure in the Republican Party.
The Biden campaign is focusing on digital engagement and intimate gatherings with Biden to reach essential voters, particularly those who might not follow traditional media. Efforts have also been intensified to collaborate with social media influencers to extend the reach of Joe Biden’s campaign messages.