Another once-beloved American brand has gone full-blown woke to celebrate “LGBT Pride” month.
Cracker Barrel, which operates 661 locations nationwide in 45 states and 564 cities, is celebrating the invented month by painting its signature porch rocking chairs rainbow.
The company posted, “We are excited to celebrate Pride month with our employees and guests. Everyone is always welcome at our table (and our rainbow rocker). Happy Pride!”
The southern restaurant chain wrote on its website, “On behalf of Cracker Barrel’s LGBTQ+ Alliance & DEIB Team, we want to celebrate YOU for being YOU. It is our greatest Mission to ensure that Pleasing People means “all people.” LGBTQ+ Pride month each June is an important time to reflect on the Stonewall Riots that began on June 28, 1969, evoking activists to demand change for the LGBTQ+ community in America. As June prompts us to reflect on the core values of PRIDE: People/Professionalism, Respect, Integrity, Diversity, and Excellence, Cracker Barrel believes these are core pillars that should guide our decisions year-round.”
The Los Angeles Times previously reported, “The chain recently issued a policy that cited ‘traditional American values’ and declared that it ‘is perceived to be inconsistent with those of our customer base to continue to employ individuals in our operating units whose sexual preferences fail to demonstrate normal heterosexual values which have been the foundation of families in our society.'”
Now, Cracker Barrel looks headed for the fate of Target and Bud Light, which have alienated their bases and now have to face the financial consequences of going woke.