Brandon Brown, who was front-and-center in the creation of the “Let’s Go, Brandon” chant propagated by a left-wing reporter, NBC’s Kelli Stavast, is now embracing the slogan which means “F**k Joe Biden.” He has chosen to partner with the “LGBCoin” cryptocurrency that plays off the catchphrase.
Yahoo Sports reports:
Less than two weeks ago, the Xfinity Series driver lamented to The New York Times that he was unable to get sponsorship because of the “Let’s go Brandon” meme that had become an inside joke in conservative circles. Thursday, Brown announced a sponsorship for his car from LGBCoin, a cryptocurrency with “no intrinsic value” that’s attempting to profit off of the slogan.
Brown’s announcement of the sponsorship also comes as NASCAR has tried to distance itself from the slogan, which has come to mean “F*** Joe Biden” after fans at Talladega chanted those three words about the president following Brown’s darkness-shortened race win. The NBC reporter interviewing Brown on the track apparently thought the fans were chanting “Let’s go Brandon” and right-wing internet influencers jumped at the opportunity to capitalize on her comment by making it a euphemism.
In November, NASCAR president Steve Phelps said that it was an “unfortunate situation” that the euphemism took off.
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NASCAR has the right to not approve any sponsorships and told Motorsport that the sponsorship has not been approved yet. Yahoo Sports has reached out to the team for clarity regarding the situation.