Weeks following Anheuser-Busch’s Bud Light fiasco with transgender influencer Dylan Mulvaney, the company is refusing to take responsibility, now blaming an unnamed since-fired marketing company for the flop.
“Ad agencies send out hundreds of influencer kits a year, some of which have a customized can included. This was one of those situations,” one Texas-based distributor told The New York Post.
The global CEO, Michel Doukeris, in a letter to investors, also claimed the Dylan Mulvaney stunt was “just one can” and it was “not a campaign.”
“’We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: Bring people together over a beer and creating a future of more cheers,” he said.
“Bud Light sales fell more than 36% the week ending April 22, 21% the week prior and 11% the week before that, according to the St. Louis Post-Dispatch,” reported The Daily Caller.
“Anheuser-Busch did not intend to create controversy or make a political statement,” concluded Doukeris in his letter.
The company stock has suffered to the tune of billions in market value following the transgender stunt, which has seen countless customers opt for other less controversial beer brands.